From its UNESCO Geopark designation to the new 2022 Commonwealth Games Aquatics Centre, the Black Country’s tourism sector has plenty to look forward to. This digital round table event features speakers from the VisitEngland Advisory Board, UNESCO and the region to discuss the steps needed to make the most of major events and the region’s renowned attractions. The event is aimed at Leaders, CEOs, policy-makers, marketers & professionals in tourism, hospitality, marketing and communications, place-making, economic development, regeneration and BIDs.

What will attendees gain?

Latest national and regional thinking on how tourism contributes to the places we love and share so that they thrive and give pride to our residents, visitors and investors.

Agenda:

10am: Welcome

10.15 - 11.15am: Speakers

11.15 -11.45am: Questions and discussion

11.45am: Learning and wrap up

Speakers:

Nick de Bois, Chair of the Visit England Advisory Board

Neil Rami, CEO West Midlands Growth Company