Are you already a massive fan of the promotional and experiential opportunities of virtual reality in the business and leisure tourism sectors? Or are you ambivalent about it... wanting to prioritise the lived experience of bringing people together for networking and memorable family times? Perhaps there's a way to do both? Come and find out what the region's leading tourism and hospitality companies are doing and see if there's more you could do to bring your business alive online or in real life...
This event is aimed at leisure and business tourism, retail and hospitality business CEOs, COOs, Marketing and Comms Directors and practitioners.
What will attendees gain?
- How VR is being used currently in the tourism and hospitality sectors, and how they might apply this to their business.
- Opportunity to consider the benefits and any disadvantages of VR for the industry, and what returns investment might bring.
Agenda:
10.00am Welcome Becky Frall WMGC
10.05am Compere Joel Blake
10.15am Demonstration of VR as an immersive attraction, to complement a traditional leisure attraction and in an exhibition setting.
11.00am Introduction to panel and facilitated discussion - Kevin Blair
Kevin Blair
Fiona Latter – Creative Scale Up programme
Tim Luft - Create Central Innovation Lead
Nick Pinks - CEO of Covatic
11.30am Facilitated questions from the audience via the chat - Joel Blake
11.50am Overall thanks and goodbye - Becky Frall
Speakers:
Kevin Blair
Becky Frall - WMGC
Fiona Latter - Creative Scale Up Programme WMCA
Tim Luft - Create Central
Nick Pinks - CEO of Covatic
Joel Blake (compere)